{HERMèS' SUCCESS HAS BEEN DRIVEN BY DEFICIENCY

While the majority of deluxe brand names drive direct exposure through social media advertising, star collaborations and style programs, Hermès which began as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its major items haven't changed a lot in years; it does not have TikTok, and doesn't give celebr